CREATING THE CAMPAIGN TREE
I created the campaign tree to tree with a simple question in mind, understanding how teams interact across major marketing campaigns to promote artists and create the greatest reach. Using the CORE materials (the master recordings being at the heart of this) I slowly added and added teams that work together as a cohesive unit to bring an artists vision to life. It was incredible to see how many people work across major campaigns in a visual way. Ever since, this campaign tree has been used as my starting point for defining, planning and executing marketing strategies.
The design process started in miro, I used prompt based generative art via Midjourney to create the forest floor, overlaying lighting. The image was then taken to Photoshop where after over 300 layers later, it was completed.